FACT: In each professional firm, there are a small percentage of partners who bring in most of the business. They are commonly known as the “rainmakers.”

FACT: The rest of the partners bring in some, little or no business.

FACT: In today’s economy, professional firms are experiencing large overhead, slow paying clients,clients’ resistance to high fees and increasing competition from other firms.

FACT: Attending marketing seminars by itself is not an effective way of getting partners to market. The training industry itself admits that, “92% of those individuals who attend seminars do nothing different in response to attending the seminar.”

FACT: There is a need for additional partners to get more involved in marketing and bring new clients to the firm.

What is the Solution?