The solution is to
provide individual sales coaching to partners.
Why does this work far better than any other methodology in
achieving results?
When you ask a partner who is doing little
or no marketing or is ineffective in his/her marketing efforts
to increase or improve his/her marketing efforts, you are
asking for a behavioral change. This cannot be done on a
group basis. This must be done on an individual basis to
be effective.
Sales coaching allows the individual to
select a marketing approach that fits his/her personality.
This allows you to go with the grain of the wood as opposed
to against it. When you employ this methodology, you greatly
increase your chances for success.
Sales coaching provides the individual partner
with the specific techniques needed to make them more successful.
We are not all the same. We each have different problems.
We each have different obstacles to overcome. An effective
sales coach correctly diagnoses the problem and provides
the appropriate tools, whether those be a more effective
methodology, dispelling misconceptions or providing encouragement
and a can-do attitude.
