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Why Choose SIC January 7, 2009
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How does Sales Improvement Consultants differ from other marketing firms?

Adam Radzik achieves a very high rate of successfor the following reasons:

  1. He has been a successful marketer of professional services since 1979 when he started his own consulting practice.

  2. He has employed every technique others may wish to use. For example:

    • A partner may wish to write a column. Adam wrote a column for the New York Post entitled “Down to Business” which brought him over 15,000 letters.

    • A partner may wish to write a book. Adam wrote Answers for Managers published by the American Management Association. It became a best seller and has been translated into German, Spanish & Hungarian.

    • A partner may wish to obtain coverage in the press. Adam has been quoted in over 60 business publications including the Wall Street Journal, Nations Business, U.S. News & World Report etc.

    • A partner may wish to get on the radio. Adam had his own radio show for five years and has been interviewed over a hundred times on the radio. He has also appeared on television.

    • A partner may wish to get referrals from other referrers. Adam built a twelve million dollar business in 4 years by getting referrals from over 250 business professionals.

    • A partner may wish to do public speaking. Adam has spoken before dozens and dozens of groups and has always received excellent reactions from the attendees.

  3. A partner may wish to get involved in a formal business network. Adam created and founded The Network of Excellence which today has over 25 companies in it. Adam brings a unique blend of skills and experience to his sales coaching. With his background in psychology, management & marketing, he is able to aid partners with their personal obstacles whether those be of a psychological nature (for example: self confidence, assertiveness, motivation) or of a management nature (poor time management or delegation skills) or of a marketing nature (for example: lack of referrals from other professionals, poor marketing communications materials etc.).

  4. Since Adam trains professionals of all types, he knows the mentalities, expectations, work patterns and referral styles of each group. This helps him effectively coach them on how to get the best results from working with other professional groups. Adam’s experience includes having worked for many years with business corporations of many types. He, therefore, is able to give guidance to professionals as to how to get and retain clients.

  5. Adam is able to and often does refer his professional clients to each other, utilizing his business network. In one instance, a client of his, a banker, was introduced to another of his clients, a major accounting firm. The banker successfully placed a $10,000,000 loan with a client of the accounting firm. In another situation, Adam introduced a corporate attorney client to a money manager client who refereed a malpractice matter to the attorney. The attorney’s fees in this matter netted him over $1,000,000.

  6. Adam also has advised on and created hundreds of marketing communications tools for his and other organizations. In addition, he has a vast library of brochures from many different companies that can be drawn upon for insight and examples.

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